Puma introduces their brand new eco friendly packaging. They scrapped the traditional boxed design and developed new packaging that claims to use 65% less paper than boxes. Puma dubbed their creation as the Clever Little Bag and it is clever indeed. Puma predicts to save 8,500 tons of paper, one million liters of water, 20 million mega joules of electricity each year! Puma will do this by ditching the shoebox and place footwear in cardboard frames wrapped in reusable bags. Their goal is to reduce their own carbon paw print and one day change the way the industry packages their products. Check out their video here!

This entry was posted on Wednesday, April 21st, 2010 at 2:55 pm and is filed under Art & Design, Sustainability, Sustainable Products, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.